100+ Hashtags for Artists to Help You Sell Your Art

Instagram is one of the most important marketing tools for artists, but it can be difficult to know which hashtags to use.

Instagram is one of the most powerful marketing tools for artists, and one of the best ways to start growing an audience on Instagram is by using the right hashtags.

But if you just add hashtags without a strategy, you’re going to put in a lot of work, and not get any payoff. I have a few recommendations if you’re just getting started, or if you’re struggling to build an audience:

  1. Use a mix of popular, and small hashtags.
    If you only use the most popular hashtags, you’ll be lost in the noise. You need to use a mix of popular hashtags (over 100K users) and small hashtags (under 15K users).
    One great way to find smaller hashtags that will help you build a following is to use local art hashtags, try combining your city name with the art and see what comes up. For example, if I do a search for my city t I see #BoulderArt #BoulderArts #BoulderArtist and #BoulderArtists all come up, and each has less than 15,000 uses but are regularly used.
  2. Use hashtags, and use plenty!
    I see a lot of people shy away from hashtags, some people are worried about being spammy, some people don’t understand how to use them… whatever their hesitation, I always tell them they need to use plenty of hashtags if they want to be discovered. I would say use a minimum of 6 hashtags per post, but don’t be afraid to hit that maximum.
    Bonus tip: Make sure to Geotag your posts to connect with other local artists. Local support can be such an asset to an artist.
  3. Pay attention to how many likes you get
    The only way to figure out which hashtags work and which don’t is to pay attention. If you post something and it doesn’t get any likes or responses… you may have accidentally used a shadowbanned hashtag. If you don’t know what Shadowbanning on Instagram is, Social Insider has a great post on what hashtags to avoid, and what it means to be shadowbanned.
  4. Venture outside your field
    If you only use hashtags that have to do with art, you’re missing out! I highly suggest using hashtags that have to do with emotions, locations, occasions, stories… anything that can relate to the story behind your art, or the feelings it’s supposed to communicate. If you only use artist hashtags, you’ll only reach people active in that community. One of the best ways to grow your audience is to connect with them on a shared experience. Let’s say you used the hashtag #momlife on a piece inspired by your child, mothers who may not be able to communicate what their feeling about their relationship with their child, but your art might be exactly what they’re feeling.

So which hashtags should you start with? I’ve compiled a list of 100+ hashtags to get you started, I recommend mixing additional hashtags that are more specific to your art, but this a list of hashtags I’ve seen work for artists to promote their art.

General Art Hashtags

#artists #artinspo #artsanity #artforthewin #artlife #originalartwork #artfeed #lifeofanartist #expressiveart #artnewss #artvideo

General Creativity

#makersonnamake #artistic #timeforcreativesoul #markmaking #beboldbecreativebeyou #craftspire #calledtobecreative

Daily

#creativeeveryday #arteveryday #drawingoftheday #makearteveryday #sketchoftheday #instaartoftheday #artworkoftheday

Process

#showyourwork #artprocess #artinprogress #artinprocess #artflow

Artists + Instagram

#artstagram #artgram #Instramart #Instartist #artsoninstagram

Galleries and Studios

#artshow #studioscenes #studioscenes #artdealer

Art Community

#artshare #artlover  #art_feature #arts_promote #art_community #communityovercompetition

Art Marketing

#artmarketing #artmarketingonline #artforsale

By Style

#paintings #instapainting #paintingoftheday #paintanyway #contemporarypainter #instapainting #oilpaintings #watercolourartist #watercolorart #watercolorlandscapes #ipaint #paintflow #ilovepainting  #paintersofinstagram #livepainting

#abstractart #abstractogram #abstracted #abstractpainting #acrylicart #abstractartists #abstractexpressionism #abstractaddict #fluidart #fluidartwork #abstractobsession

#worksonpaper #workonpaper

#smallworks #landscapeartist

 #contemporaryartist

#fineart

 #minimalart #minimalartist

#design

#sketch  #ink  #pencil #illustration #drawing

 #porcelain #pottery #ceramics #potterystudio  #pottersofinstagram

#handmade #handmademovement

Art Related and Miscelaneous

#artofthetable #mybeautifulmess #colorpop #inspiredbynature #exploretocreate #emergingartist  #pursuepretty #voyager_art

 

A few tips on selling your art on Instagram

If you have an online shop where people can buy your art, make sure you tell people what they can buy. For example, if you have a painting, you could say “Original and prints available. Click on the link on my bio for more information.” Even if you are comfortable on Instagram, I see a lot of people struggle to figure out how to purchase art they’ve seen on Instagram because they can’t tell if it’s someone showing off, or if that person has a store where they sell their art. Make it crystal clear how to buy your art if it’s for sale.

If it’s not for sale, give people another action to take. For example, you could say: “To commision your own work, contact me (Email in Bio)” or if you’re looking for employment “Portfolio in bio, I’m looking for work as an in-house graphic designer.”

How to master Instagram

The best way to learn to use Instagram is to go out and use it (and use it a lot). I promise at some point you’ll make a mistake…probably lots of mistakes. But you didn’t become a fabulous artist overnight, so you’re not going to become an Instagram success overnight. It takes time and consistency to build an audience on Instagram.

I highly recommend following other artists on Instagram, watch what they do, and how they post. Write down anything you really like, or things you notice get a lot of engagement.

Katie Davidson

Digital marketing strategist, and website designer. My mission is to help business owners succeed with digital marketing strategies that work.

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