Look out Snapchat! Facebook is adding new camera filters.
I’m really excited about the new Facebook Camera filters, not just for the fact that I’m able to represent myself as a true social media wizard… These new filters are a great way to get people excited and talking about local events.
I’ve created a few filters for my client Impact Hub Boulder, which has added a fun new component to marketing the events they host there.
If you haven’t seen the new camera filters, they are a lot of fun. I’m a big fan of the goofy ones, but I’m already seeing a wide range of filters available for any interest.
The hardest part when creating the new Facebook filters is creating the graphics, and while I can’t show you how to create a moving filter like the one above, I can show you how to make a lovely filter perfect for events or simple branded videos.
In the tutorial below, I decided to create a fun filter with some Vireo Media flair for the city of Denver. If you make a Facebook camera filter using this tutorial, I would love to see it! Tag @VireoMediaDesign in your Facebook post so I can see your creative work!
- The first thing you’ll want to do is create an image in your favorite PNG capable software. I made mine in Photoshop from a doctored up photo of the Denver skyline.
- Once you have your image ready go to the Facebook Camera Effects Studio
- Drag and drop your image into the creation studio, and adjust it until it looks right on all sizes.
- Click Next (or click on details) and give your filter a name. If it’s for an event you can geofence it so that only people at or near your event can use the filter.
*Note: You can’t have logos in general filters, but you can for events. The filter I created in the video was rejected (oops)
- Submit your filter for approval – I’ve seen them get back to me in as little as 2 hours, but do give yourself 1-3 days to approve or request a change to your filter.
Did you make a Facebook camera filter using this tutorial? I would love to see it!