How to Create a Facebook Camera Filter

Looking for a way to market an event, or get people talking about your brand? Learn how to make Facebook camera filters using this easy tutorial.

Katie Davidson

A UX designer with roots in digital marketing.


Katie Davidson- Social Media WizardLook out Snapchat! Facebook is adding new camera filters.

I’m really excited about the new Facebook Camera filters, not just for the fact that I’m able to represent myself as a true social media wizard… These new filters are a great way to get people excited and talking about local events.

I’ve created a few filters for my client Impact Hub Boulder, which has added a fun new component to marketing the events they host there.

If you haven’t seen the new camera filters, they are a lot of fun. I’m a big fan of the goofy ones, but I’m already seeing a wide range of filters available for any interest.

The hardest part when creating the new Facebook filters is creating the graphics, and while I can’t show you how to create a moving filter like the one above, I can show you how to make a lovely filter perfect for events or simple branded videos.

In the tutorial below, I decided to create a fun filter with some Vireo Media flair for the city of Denver. If you make a Facebook camera filter using this tutorial, I would love to see it! Tag @VireoMediaDesign in your Facebook post so I can see your creative work!


  1. The first thing you’ll want to do is create an image in your favorite PNG capable software. I made mine in Photoshop from a doctored up photo of the Denver skyline.
  2. Once you have your image ready go to the Facebook Camera Effects Studio
  3. Drag and drop your image into the creation studio, and adjust it until it looks right on all sizes.
  4. Click Next (or click on details) and give your filter a name. If it’s for an event you can geofence it so that only people at or near your event can use the filter.
    *Note: You can’t have logos in general filters, but you can for events. The filter I created in the video was rejected (oops)
  5. Submit your filter for approval – I’ve seen them get back to me in as little as 2 hours, but do give yourself 1-3 days to approve or request a change to your filter.

Did you make a Facebook camera filter using this tutorial? I would love to see it!

Send me a message or tag me on Facebook @VireoMediaDesigns

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