How to get more positive reviews for your small business

Getting great reviews online can really boost your presence online. Give your business a boost by learning how to make your business look good.

Katie Davidson

A UX designer with roots in digital marketing.

Positive reviews can really help boost your business, so how do you get people to leave you 5-star reviews?

Here’s an overview of the steps I recommend:

  1. Plant the seed early
  2. Thank them for being a customer, and let them know how much it would mean to you if they left a review
  3. Follow up on the reviews you receive (both positive and negative)

Thumbs Up Gesture

Plant the seed early

The very first time you see a client, mention how much it would mean to you if they would leave you a great review at the end.

If you work with clients one-on-one, you could say something along the lines of:
“Once you have the finished product in your hand, and love it, I would love it if you would leave me a review”

By planting the seed early, it makes them start thinking about what they like about your products or services, which leads to well thought out reviews.

Don’t forget to ask them again at the end (if you’ve managed to impress them). It can take a bit of nudging to get people to leave a review, but it’s worth the effort.

Thank them for being a customer, and let them know how much it would mean to you if they would leave you a review.

When you are ready to hand over your finished product (or when you have developed a good relationship with a customer). Take a moment to thank them for being your customer and ask them if they would leave you a review online. I’ve created a few free email swipe files, to help you start getting excellent reviews.

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Follow up with reviews

If you wind up with a bad review (maybe you had a really bad day). Make sure to respond to it as soon as possible. It shows that you care about your customers, and it gives you a chance to get this customer to turn their negative review into a positive review, or they may choose to remove it.

The key is to respond to it as soon as possible (try not to leave a review for more than a day or two), and not to antagonize them. It may be tempting to try to argue your point, but this just makes both parties look bad.

As for your positive reviews, on Facebook, give a thumbs up to your recent positive reviews. This lets them know you value them as a customer. On other platforms, you may want to reply with a simple thank you.

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