Pinterest Myths and How to Avoid Them

Pinterest Myths and How to Avoid Them

Katie Davidson

A UX designer with roots in digital marketing.

Pinterest is a social media marketing platform

This is what makes Pinterest such a valuable platforms just starting out. You don’t need a big audience, or a ton of money to start being really successful on Pinterest. Pinterest marketing involves very little social interaction because, like Google, it’s just a search engine with an advanced bookmarking feature.

In order for your pins to be successful on Pinterest, you need to make your pins easily searchable. This means doing keyword research and filling out the description on your pins. The most successful pins will be ones with in-depth descriptions full of appropriate keywords.

You can’t market your business on Pinterest if your brand isn’t visual

With free tools like Canva and Pic Monkey, it’s easy to create text-based images without any design skills necessary. Turn the title of your article into a simple vertical image, and you’re good to go.

Pinterest takes a ton of time to market effectively

Once you know the tricks, you can market your business effectively in about 30 minutes per week. It takes a little bit of know-how, but once you’ve mastered a few tricks you can automate a lot of your marketing efforts without having to struggle.

There’s no point in using Pinterest if you’re not crafty/fashionable/artsy/sharing recipes

Pinterest is known for a few main topics, but that doesn’t mean there isn’t room for other’s to shine. I have seen huge success marketing wineries, marketing companies, and math websites. Don’t worry if you’re not in one of the most popular niches, it just means you have a little less competition.

You should never delete a pin

You may find that by removing poorly performing pins, you’ll start getting better results. Pinterest gives your posts more visibility when you have a track record of really successful pins. If you have a ton of pins with no re-pins Pinterest will automatically assume that you’re not putting out much valuable content.

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