Impact Hub Boulder

Website Design | UX | Digital Marketing

In the competitive world of coworking, how do you stay on top? For Impact Hub, I designed a robust website that drove engagement, but was still easy to navigate for both new and existing visitors.

Tools and Skills

Scope

  • 2-years
  • Responsive Web Design
  • GDPR Complaint
  • Accessible Design

Tools

  • WordPress
  • Photoshop
  • Adobe XD
  • Nexudus

WordPress TOols

  • Custom Post Type UI
  • Advanced Custom Fields
  • Modern Tribe Events Calendar

Methods

  • Usability Testing
  • Design Studios
  • Competitive Analysis
  • User Personas

The Results​

During the two and a half years I worked with Impact Hub, I was able to make them the top listing for coworking spaces in Boulder, the top venue for non-profit events, and made sure their events were always in the top results for search rankings.  

During this same time period, 8 new coworking spaces opened within a mile of Impact Hub’s location, which added significant competition.

433.77% Increase in Website Users
379/month
2023/month
516.39% Increase in New Users
299/month
1843/month
197.21% Increase in Pageviews
2153/month
6399/month

By the Numbers

The top bars on the represent the data from February 1st-March 3rd, 2016 (just before I started with Impact Hub) the bottom bars represent the numbers from August 1st-August 31st 2018.

The Pitch​

To the right is the original pitch with low fidelity mockups given to the clients. After the initial pitch, we went through several iterative edits until we arrived at the site you see today.

If you click on the cog, you can see presenter notes that give more details on the problems and proposed solutions for Impact Hub.

A few of the major obstacles

Impact hub had a lot of old content created by interns. The quality was usually pretty poor, and we saw extremely low conversion rates from their blog posts. 

Impact Hub had higher prices than most of the local coworking spaces, and so we needed a way to present their offerings in a way that emphasized value rather than price.

Navigating to sales pages was often confusing, and users had to navigate off-site to make a purchase.

Wireframes to Reality​

Although in some cases, the wireframes represented a fairly accurate depiction of what the final page, we often found through testing that more dynamic pages. Features such as fixed scrolling, and pop-boxes resulted in higher conversion rates, and so we implemented them throughout the site. 

Contact Page WireFrameLive Contact Page Impact Hub

Fixed Content for More Engagement​

Although in some cases, the wireframes represented a fairly accurate depiction of what the final page, we often found through testing that more dynamic pages. Features such as fixed scrolling, and pop-boxes resulted in higher conversion rates, and so we implemented them throughout the site. 

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