Impact Hub Boulder

Website Design | UX | Digital Marketing

In the competitive world of coworking, how do you stay on top? For Impact Hub, I designed a robust website that drove engagement but was still easy to navigate for both new and existing visitors.

By focusing on the added value of a coworking space, such as community and businesses development, we were able to drive businesses and create a space that helped businesses thrive. 

Tools and Skills

Scope

  • 2-years
  • Responsive Web Design
  • GDPR Compliant
  • Accessible Design

Tools

  • WordPress
  • Photoshop
  • Adobe XD
  • Nexudus

WordPress TOols

  • Custom Post Type UI
  • Advanced Custom Fields
  • Modern Tribe Events Calendar

Methods

  • Usability Testing
  • Design Studios
  • Competitive Analysis
  • User Personas

The Results​

During the two and a half years I worked with Impact Hub, I was able to make them the top listing for coworking spaces in Boulder, the top venue for non-profit events, and made sure their events were always in the top results for search rankings.  

During this same time period, 8 new coworking spaces opened within a mile of Impact Hub’s location, which added significant competition.

433.77% Increase in Website Users
379/month
2023/month
516.39% Increase in New Users
299/month
1843/month
197.21% Increase in Pageviews
2153/month
6399/month

By the Numbers

The top grey bars on the represent the data from February 1st-March 3rd, 2016 (just before I started with Impact Hub) the bottom black bars represent the numbers from August 1st-August 31st 2018.

The Pitch​

The original website was stark, and didn’t communicate the liveliness of the space. Impact Hub Boulder is a franchise of a global organization, and so we needed to build a website based on an existing design system that still highlighted the local feel.

Impact Hub had a lot of old content created by interns. Because the quality was poor we saw a high bounce rate from blog articles, and ultimately ended up cutting the blog from the website entirely. By pairing down the website to content website visitors actually wanted, we increased traffic, and saw a much higher conversion rate.

Impact Hub Boulder Original Website

The biggest issue on the site though was how confusing it was to navigate. There were so many elements all calling for equal attention that users got overwhelmed with choice paralysis. 

Wireframes to Reality​

Although in some cases, the wireframes represented a fairly accurate depiction of what the final page, we often found through testing that more dynamic pages. Features such as fixed scrolling, and pop-boxes resulted in higher conversion rates, and so we implemented them throughout the site. 

Drag and slide the arrows to see the original wireframe and final results

One of the best design changes we made to the website was adding photos to the contact page. This helped people feel more connected with the the Impact Hub community, and encouraged website visitors to approach team members with any problems they were having. Adding faces made the interactions more personal, and helped boost company culture. 

Fixed Content for More Engagement​

Although in some cases, the wireframes represented a fairly accurate depiction of what the final page, we often found through testing that more dynamic pages. Features such as fixed scrolling, and pop-boxes resulted in higher conversion rates, and so we implemented them throughout the site. 

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