Right now every membership you have has to compete with your $75 membership. Your other memberships do not compete on value, only on price, and this is an issue with the way your memberships are presented. There are a few ways to solve this. First off we want to focus on getting customers in the door before making a decision. Second, we need to communicate the value of the more expensive options - it’s imperative that we don’t represent them as options on an equal playing field.

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