The Facebook Audience Insights Dashboard is a powerful tool for learning who your customers are, and how reach them...

I’m not a big fan of creating customer profiles. I see too many businesses back themselves into a corner because they keep trying to appeal to the same imaginary ideal customer over and over. I prefer to break my customers down into dozens of highly specific audiences, and then think about how each of those specific audiences would find me.

I use a Target Table to break down my audience, and my product or services into highly specific groups. Once I have a good idea of who my audience is, I head over to the Facebook Audience dashboard to do some more in-depth research.

If you’ve never used the Facebook Audience Dashboard, it’s a powerful research tool! You can get all sorts of demographic information, page likes, and so much more. I’ve created a tutorial on how to use and understand the Facebook Audience Dashboard below.

To access the Facebook Audience Insights Dashboard you can either navigate using the main menu, or you can go to https://www.facebook.com/ads/audience-insights to get started.

Navigate to the Facebook Audience Insights

Katie Davidson

Digital marketing strategist, and website designer. My mission is to help business owners succeed with digital marketing strategies that work.

View all posts

Add comment

Your email address will not be published. Required fields are marked *

Digital Marketing for Artists: 6-Week Course

Are you ready to market your art with confidence? Make more sales without being pushy? Earn a consistent income (even when you’re on vacation)? In this marketing course, I’ll show you the strategies you need to successfully market your art.
This 6-week course starts at the end of September at Impact Hub Boulder. Join a cohort of fellow artists, and build local connections that will last a lifetime.

Katie Davidson Owner of Vireo Media

Hi, I'm Katie!

I’m passionate about helping your businesses succeed. Whether your ready to hire a professional, or you’re just starting out, I want to help you find the tools you need to succeed.

Social Media Planning Calendar

Get a copy of my Free Social Media Planning Calendar